Martha Graham Dance Company Featured in GNC Campaign


New York, NY, February 19, 2013The Martha Graham Dance Company, “one of the greatest dance companies in the world” (The New York Times), announces today that two veteran Principal Dancers, Tadej Brdnik and Katherine Crockett, soar over Times Square, featured on billboards that are part of GNC’s new brand campaign, “Respect Yourself.”  Conceived and photographed by Peter Arnell for GNC, the “Respect Yourself” campaign celebrates individuals who live well by leading healthy lifestyles.  The Martha Graham Dance Company was identified as one of the best expressions to GNC’s commitment to health and fitness.  Today, dance as a form of exercise is more popular than ever as evidenced by the proliferation of activities such as Zumba and barre classes, ballroom dancing, TV shows like “Dancing With The Stars” and “Dance Moms” and dance competitions around the country, so the talent, discipline and fitness displayed by the Martha Graham Dance Company dancers are highly aspirational to both the GNC customer and consumers at large.

“At GNC, we view dancers as elite ‘athletes’ who can inspire our consumers to live the best lives they can lead in terms of health and fitness,” said Joe Fortunato, Chairman and CEO of GNC. “Our consumer is very lifestyle-focused, and this component of our ‘Respect Yourself’ campaign is a concrete demonstration and integral component of GNC’s mission in helping consumers live their best lives. Working with the Martha Graham Dance Company has enabled us to celebrate and support the arts as well as the physical achievements made by the dancers through their own commitments to fitness and health.”

“Between GNC’s celebration of health and wellness and the Graham Company’s commitment to the extraordinary art and physical discipline we know as dance, it was a great time to celebrate individuals of such stature in the dance world,” said Arnell.

The Martha Graham Dance Company worked directly with Arnell and his team of highly acclaimed artists and technical producers to shoot and film the campaign in late 2012.  Six Graham Company dancers are featured in the multimedia campaign, which includes network and cable broadcast, outdoor spectaculars, national print, and digital.

“We’re delighted to have the Martha Graham dancers and her iconic moves incorporated into in this elegant and powerful national campaign,” says Janet Eilber, Artistic Director of the Martha Graham Center.  “It’s more evidence that Martha’s revolutionary discoveries about what the body can express are now classic, and evocative and meaningful in any medium.”

A short dance film directed by Arnell will also be unveiled as part of the “Respect Yourself” campaign during the Martha Graham Dance Company’s New York Season, February 20 – March 3, 2013.  The short film captures the current dancers practicing, juxtaposed with the insight into the brilliance of the dance company as seen through the eyes of Martha Graham, whose legacy of innovation the Graham Company carries forward today.

The partnership between GNC and the Martha Graham Dance Company is a welcome example of a corporation supporting the arts and culture.  It provides a model for innovative collaboration between the private and nonprofit sectors that is based on mutual respect and shared values.

“Being featured in GNC’s ‘Respect Yourself’ campaign provides the Martha Graham Dance Company with unique visibility and introductions to new audiences that would be difficult to access without a partner like GNC,” says Meghan Hewit McCormick, who directs development and partnership initiatives at the Martha Graham Center.  “We’re incredibly grateful to Peter Arnell and GNC for inviting the Company to be part of this campaign.”

About Martha Graham Dance Company 

The Martha Graham Dance Company has been a world leader in the development of contemporary dance since its founding in 1926.  Informed by the expansive vision of its pioneering founder, the Company has served as an unparalleled resource in expanding contemporary dance’s vocabulary and nurturing many of the leading choreographers and dancers of the 20th and 21st centuries.  Since its inception, the Company has earned acclaim from audiences in more than fifty countries.  Today, the Company continues to foster Graham’s spirit of ingenuity, embracing a new vision that showcases classics by Graham, her contemporaries and their successors, alongside newly commissioned works.  The Company is actively working to create new platforms for contemporary dance and multiple points of access for audiences.

Visit or follow @MarthaGrahamDC

About GNC

GNC Holdings, Inc., headquartered in Pittsburgh, Pa., is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol “GNC.”

As of December 31, 2012, GNC has more than 8,100 locations, of which more than 6,100 retail locations are in the United States (including 949 franchise and 2,181 Rite Aid franchise store-within-a-store locations) and franchise operations in 54 countries (including distribution centers where retail sales are made).  The Company – which is dedicated to helping consumers Live Well – has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships.  GNC’s broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, Total Lean™, Pro Performance®, Pro Performance® AMP, Beyond Raw®, and under nationally recognized third party brands.

Web: | Twitter: @GNCLiveWell | Facebook:

# # #

Media Inquiries: 

For Martha Graham Dance Company
Staff Directory

Laura Brophy, (212) 537-5177 x2,


Fall and Recovery Benefit Performance 2/26

Fall and Recovery 2013 Website post

Contribute Button

“My dancers never fall to simply fall, they fall to rise.”

-Martha Graham

For more information, call (212) 229-9200 x 14


Michelle Dorrance

After the Rain (Excerpt)
by Christopher Wheeldon
Wendy Whelan and Ask la Cour

The Show (Achilles Heels) (Excerpts)
by Richard Move
Martha Graham Dance Company

Francesca Harper
Eriko Iisaku

“Moon” from Canticle for Innocent Comedians
by Martha Graham
Martha Graham Dance Company

Slaughter on Tenth Avenue
by George Balanchine
Maria Kowroski and Martin Harvey

David Neumann

Dying Swan
Irina Dvorovenko


Imperial Gesture
Blakeley White-McGuire
Martha Graham Dance Company

Rust (Excerpt)
by Nacho Duato
Martha Graham Dance Company

World Premiere
From the Grammar of Dreams
by Luca Veggetti
Martha Graham Dance Company

All-City Panorama

Martha Graham Annual Gala Performance 2/21

Gala Performance-Only Website post

Ticket Button


The Show (Achilles Heels) by Richard Move
with Musical Guest Deborah Harry
“Moon” from Canticle for Innocent Comedians
by Martha Graham
Tickets $80

For more information, contact Rachel Boyadjis at or 212.229.9200 x14

Photo by Hibbard Nash Photography, Dancer Lloyd Mayor

Join us at The Joyce Theater 2/20-3/3

The Martha Graham Dance Company returns to The Joyce Theater for a two-week season of Myth and Transformation from February 20–March 3, 2013. For tickets to Programs A, B, and C, please visit or call JoyceCharge: 212-242-0800.

Program Schedule: 

Program A
Wednesday, February 20 at 7:30pm; Saturday, February 23 at 8pm;
Sunday, February 24 at 2pm; Thursday, February 28 at 8pm;
Saturday, March 2 at 2pm; Sunday, March 3 at 7:30pm
Phaedra (Graham)
The Show (Achilles Heels) (Move)
Click here to purchase tickets

Thursday, February 21 at 7:30pm

“Moon” from Canticle for Innocent Comedians by Martha Graham
The Show (Achilles Heels) by Richard Move with Musical Guest Deborah Harry  
Performance Only Tickets Available:  purchase online or call 212-229-9200 x14
Click here for more information about the Gala and to purchase Gala tickets

University Partners Showcase
Saturday, February 23 at 2pm
Graham classics performed by university and high school students from around the nation
Franklin and Marshall College, Montclair State University, New World School of the Arts, Graham II, Adelphi University, Sarah Lawrence College, All-City Panorama

Program B
Friday, February 22 at 8pm; Sunday, February 24 at 7:30pm; Saturday, March 2 at 8pm|
Cave of the Heart (Graham)
The Errand into the Maze Project (Graham)
Night Journey (Graham)
Click here to purchase tickets

FALL AND RECOVERY | One Night Only Benefit Performance
Tuesday, February 26 at 7:30pm

Stars of the New York City dance world are joining forces to help rebuild classic Graham costumes and Noguchi sets damaged by Hurricane Sandy.  Guest artists include Wendy Whelan, Michelle DorranceMaria Kowroski, Francesca HarperIrina Dvorovenko, David Neumann, and many more…

The program will also include performances by the Martha Graham Dance Company, as listed below:
From the Grammar of Dreams, World Premiere (Veggetti)
Imperial Gesture (Graham, re-imagined by Kim Jones)
Excerpts from The Show (Achilles Heels) (Move) and “Moon” from Canticle of Innocent Comedians (Graham)
Excerpt from a new work by Nacho Duato
All-City Panorama

Proceeds will support the Hurricane Sandy Recovery Fund for the Martha Graham Dance Company 

Benefit tickets start at $100. Purchase tickets online, or call 212-229-9200 x 14.

Program C
Wednesday, February 27 at 7:30pm; Friday, March 1 at 8pm; Sunday, March 3 at 2pm
Cave of the Heart (Graham)
From the Grammar of Dreams (Veggetti)
Lamentation Variations (Pagarlava, Rainer, Varone)
Diversion of Angels (Graham)
Click here to purchase tickets

For tickets to Program A, B, and C, please visit or call JoyceCharge: 212-242-0800.

Pre-Audition Workshop for Rite of Spring

2013 Company Audition Postcard FINAL


Students enrolled in levels III and IV of the full-time program at the Martha Graham School will receive one credit for participating in the Workshop.

Daily Graham Technique classes are also discounted for Workshop participants: $60/week or $15/class:

9:00am – 10:30am                                        Level III
10:30am – 12:00pm                                      Level IV

Dancers participating in the full-week workshop will not be required to pay the $25 audition registration fee.

For additional information, requirements and how to register contact:, with subject PRE-AUDITION WORKSHOP.

For more info on the Martha Graham Dance Company 2013 Audition, visit


2013 Company Auditions

2013 Company Audition Side Postcard

INITIAL WORK PERIOD: Dancers must be available for rehearsals beginning as early as March 2013.  Further work with the company is contingent on the initial work period.  Dancers must be available immediately for international travel with no passport or visa restrictions.

The Martha Graham Dance Company currently guarantees a minimum of 26-30 weeks of work per year to its core group of dancers including national and international touring.  Dancers of the Martha Graham Dance Company are members of the American Guild of Musical Artists AFL-CIO.



  • Registration fee not required for current members of AGMA
  • Registration fee is not refundable.
  • Registration fee is not required for full-time participants in the Pre-Audition Workshop

The registration fee must be received before January 30 to guarantee a space at the audition.  Admission at the door will be limited to space availability.


BY E-MAIL - please email your photo and resume with your current contact number to Tadej Brdnik, Manager of Special Projects:, with subject: 2013 AUDITIONS. You will receive confirmation of receipt and payment information by email.




Hiring women at AGMA apprentice level or level appropriate to experience.

Must be experienced in a range of current dance techniques as well as advanced Martha Graham Technique.

  • Must be available for rehearsals in March, 2013 and for international travel with no passport or visa restrictions.

Dancers should arrive warmed-up, hair tied back completely, in dancewear without baggy warm-up clothes.  Make-up is recommended.  Bring a photo with resume, email address and contact numbers.


Hiring experienced Male Soloists as well as AGMA apprentice level.

Height: 5’11” or taller.

  • Must be experienced in a range of current dance techniques as well as have some experience in the Martha Graham Technique.
  • Must be available for rehearsals beginning March 2013 and for international travel with no passport or visa restrictions.

All dancers should be warmed-up, with long hair tied back and in dance wear without baggy warm-up clothes. 

All dancers must bring an additional photo with resume, email address and contact numbers to the audition.

Fall and Recovery | Contributors


Hurricane Sandy Recovery Fund Contributors

Alvin Ailey Dance Foundation
Neil Baldwin
Ann Guest
Scott Postell
Nancy and Robert Segal
Lily Auchincloss Foundation, Inc.
Lee Traub
Sharon Tyers
Marnie Thomas Wood
Thea Barnes
Madeleine Berk
Aviva Blaichman
Ian Butler
Vinicius Carvalho
Joanne Colino
Joseph Cotter
William Crowley
Jessica Delia
Charles Eilber
Caroline Faraone
Lynn Garafola
Diane Gray
John-Lance Harrison
M L Hauser
Joyce Heinzerling
Sandra Kaufmann
Aimee Levine Dickman
Ronald Malvin
Rhonda Mattana
Jane Moffett
Elisa Monte
Tiffany Nixon
Susan Oliver
Jerry and Myron Pavlon-Blum
Susan Reiter
Carol Rossi
Elaine Scagnelli
Allegra Snyder
Peter Sparling
Fred Strickler
Christina Wohlstetter
Bernadette Wolff
Akiko Aizawa
Caroline Bastiaans
Maggie Boogaart
Jordan Elkind
Dina Emerson
Lisa Hallman
John Hotta
Helen Howe
Marianne Handy Hraibi
Kathleen Hughes
Virginia Johnson
Vijaya Kumar
Judith Lasko
Amy Laviers
Muriel Manings
Meghan Hewit McCormick
Mary Mitsch
Yuta Nakajima
Hibbard Nash
Jackson Raders
Jane Rigney
Laura Robertson
Jan Sillery
Benny Simon
Shannan Spisak
Brenda Stern
Judith Stuart Boroson
Lauren Taylor
Ruth Wein
Emma Widener
Photo Credits: Hibbard Nash Photography